How to Build an Authority with Your Website

Introduction

What makes you remember a business? You think of Nike from the words “Just Do It”; You think of adidas just by their iconic 3 stripes

As are many other examples, all these hugely successful businesses have at least one thing in common; they’ve nailed their branding.

They’ve dedicated time and effort into crafting and maintaining their branding which is why they’re so memorable. You need to think about your branding; is it lacking or ICONIC ✨

Crafting a Consistent Brand Message

Ground rules for your branding :

BRANDING MUST BE CONSISTENT

Inconsistent branding will only confuse customers and diminish sales. Keep on track by setting your brand mission, vision, and values.

Once these are decided, it will be easy to stay consistent when crafting brand messages, identity, and design.

Building Thought Leadership Through Content

Respect is earned. Well, so is authority. People don’t just gain authority magically; it comes from dedication and hard work to prove to people that they are credible as well as trustworthy.

Give your brand further authority by blasting blog posts along with case studies. These posts reflect on your brands’ professionalism and boosts credibility of your website.

Using Design to Reflect Your Brand Identity

Visually, your website needs to adhere to your brand identity as well to not give customers mixed messages. As an example, if your brand identity is professional, sharp, and corporate, your design visuals should follow suit; maybe something sleek.

Otherwise, ff you’re business seeks to gain the public’s trust through services, laid-back but responsible; you could opt for a more fun or cheeky design to make the audience feel at home.

Leveraging Social Proof

Lastly the best way to build authority for your brand is always to show that your business works. This is through customer reviews, mentions in the press or tabloids, social media reviews, comments from partners and so on. With proof of your business’ capability, it will attract new customers and promote your brand tenfold. If you’ve yet to reach enough customers to get reviews, try getting support from your friends and family or collaborate with other businesses.

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Conclusion

Once you’ve built your brand and received the authority it deserves, everything will be smooth sailing from here. If you’re still a little confused about authority branding, take inspiration from authorized successful websites.

Either way you can learn more at Wix through their various branding tools and templates that will help you make your branding seamless. Till next time, adios!