Website vs. Social Media – Why You Need Both for Business Growth
- Muizzuddin Moni
- Mar 27
- 3 min read
Been doomscrolling lately? Watching brainrot? Chronically online?Don’t worry, we’ve all been there—scrolling endlessly through content while simultaneously forgetting what we were looking for in the first place. 😵💫 But if you’re a business owner, relying only on social media to grow your brand is like waiting for an influencer food review—exciting, but unpredictable.
So, let’s talk about balance—because just like how we’re balancing our excitement for Raya with our last few days of puasa (stay strong, guys! 🍽️✨), your business also needs a solid website alongside your social media.
Why Your Website is Your MVP (Most Valuable Platform)
First things first—you own your website. Unlike social media, where the algorithm decides if you’re "worthy" of being seen, your website is your digital HQ that exists independently.
✅ Your website is searchable—SEO helps it appear in Google searches beyond just your business name.
✅ It builds credibility—People trust websites more than an IG bio that says “DM for price” (we’ve all been there).
✅ It’s your business home base—Everything, from services to contact info, lives in one professional space.
Meanwhile, social media is like the hype train—it’s fun, it’s loud, but it can also disappear from your feed overnight. Your website, though? That’s the long game.
How Social Media Feeds Your Website (And Not Just Your Scroll Addiction)
Social media isn’t useless—far from it! It’s your hype machine, your way of getting people to your website where real conversions happen.
📣 Social Media = The viral "baju Raya unboxing" video (grabs attention, gets people talking)🏡 Website = The physical boutique (where the actual transaction happens)
Your social posts, videos, and stories should align with your website’s branding, making it easy for people to click the link in bio and explore your offerings.
Lead Generation: If You Build It (Right), They Will Come
Ever seen that SpongeBob meme where he sets up a tiny stall, and the entire population of Bikini Bottom comes running? That’s exactly what you want for your business—except, instead of selling “chocolate,” you’re selling your products or services.
But here’s the catch: if your website isn’t ready, all that traffic will be wasted. Social media is an amazing tool to create hype and drive people to your site, but if your site isn’t optimized—slow loading times, unclear CTAs, or missing booking links—those eager customers will bounce faster than Squidward running from work.
So, while social media gets people through the door, your website needs to close the deal. Keep it updated, link it everywhere, and make sure the user experience is smoother than SpongeBob’s enthusiasm for customer service.
SEO vs. Social Virality
We know that SEO is how people can reach your website by searching relevant keywords in search engines. In contrast, the reach of social media content heavily depends on the algorithm, which is unpredictable at best.
Sometimes, a post goes viral out of nowhere—but why some posts explode while others don’t? It all comes down to engagement. Posts with high saves, reactions, comments, and shares are more likely to be pushed further.
While social media can bring quick visibility, relying on it alone is risky. Your website provides long-term benefits—it's your digital home, unaffected by ever-changing trends and algorithms. Investing in both SEO and social media ensures your business remains discoverable, credible, and built to last.
Conclusion
It is always great to broaden your tool set and gain different experiences. Using both social media and websites is a surefire way to get your business going. Don’t forget though, you will need to balance your content on BOTH websites, show love and effort to BOTH platforms, and continuously update them BOTH too.
Don’t get caught up or preoccupied focusing just on one of them. That’s it for this blog today, as always see you next time and until then, keep busy!
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